KEN BAUR IS AVAILABLE FOR SPEAKING ENGAGEMENTS
Now Taking Reservations for 2012 Speaking Engagements! Ken is available for speaking engagements across the country. In an informative presentation, Ken will share his business expertise and experience in successful retailing. He is an accomplished speaker; Ken has given numerous talks sponsored by Larson-Juhl and has taught at WCAF.
Ken's 2012 WCAF Schedule - See Course Descriptions Below
- Monday, January 30th: 9am - 11am || E-Marketing
- Tuesday, January 31st: 9am - 11am || 10 Things Your Accountant Doesn't Tell You About The Framing Business
- Tuesday, January 31st: 1pm - 3pm || Cause Marketing
- Wednesday, February 1st: 10am - 12pm || The Psychology of Selling
10 Things Your Accountant Doesn’t Tell You About the Framing Business
Are you as profitable as you’d like? If you’re relying on your accountant to know exactly where your business stands, you may be missing out on the bigger picture. Few business combine retailing and manufacturing like a frame shop does. Ken will walk you through profit margins, pricing, salary costs, marketing investments, and much more and identify key challenges unique to the framing industry. You’ll find out which important areas make the most impact on your bottom line and what you can do to improve them. Make your business the best it can be by implementing the many practical ideas covered in this session.
The New Face of Marketing: E-marketing for Your Business
In the last 10 years, marketing for framing has made a major shift. This informative session will show the key components required to make websites and e-mail the cornerstones of your marketing program. Creating a website complete with an e-mail program will help build long-lasting relationships with your clientele. The ultimate goal is to condition customers to rely on your e-marketing program for everything from sales to entertainment. You won't have to keep paying high-priced web designers for static sites that cost even more to be updated. Ken will show you how to avoid spam filters and analyze your e-mail and website performance. The websites you'll see include a complete manual for creating client-focused, interactive content, as well as effective e-mail campaigns. Even those who don't have a website will learn what type of program works best for their business.
Cause Marketing
Products that have pink ribbons, heart healthy red, or are go-green associated are everywhere these days. Cause marketing is a great way to create quality publicity for your business. In this session, you'll learn the numerous ways to benefit from cause marketing, which include marketing through sponsorship of nonprofit events and charities. This class will also discuss how to create a successful cause marketing program and properly handle donation requests. In addition, you'll learn the types of organizations that work well with framing businesses, as it is very important to display a social conscience in the products you market. People tend to notice when you do good things beyond running your shop, and cause marketing can generate a lot of goodwill in the community while simultaneously attracting new customers.
Understanding Your Customer: The Psychology of Selling
Have you ever noticed how the sales process with certain customers may come easier than others? Personality type often plays a very large role in your ability to sell effectively, particularly when working with custom designed products. This session will show you how to identify each type of distinctive personality you may encounter. Ken will also show you how to devise a sales strategy by using point-of-sale aids, samples, and collecting statistics to analyze your overall performance. Using this information will not only increase your bottom line but also help you achieve what all shop owners strive for: customer loyalty.
Ken Baur speaking about Effective E-Marketing in Cleveland.
Contact Ken today for more information or date availability.
Ken Baur speaking about Effective E-Marketing at WCAF in January.
